Holly Baird, MBA
OWNER / DIRECTOR OF UTILITY ACCOUNTS
Holly Baird is a trusted advisor to energy utilities navigating change, innovation, and growth. A self-described professional Ungineer, she excels at translating technical complexity into human-centered strategies that drive results. As Director of Utility Accounts at Milepost, Holly helps clients untangle challenges and design programs that are sustainable, effective, and built for people.
A Prosci-certified Change Practitioner, Holly’s expertise spans strategic communications, stakeholder engagement, change management, leadership development, and human-centered design. With deep experience across energy, sustainability, resiliency, and federal funding, she supports utilities in piloting and scaling programs that strengthen both systems and relationships.
Before Milepost, Holly served as South-Central Regional Director at the U.S. Green Building Council, drawing on a background in design, construction, and nonprofit leadership. She holds an MBA in nonprofit management and a bachelor’s degree from Vanderbilt University. Holly currently serves as International Board Representative for the Nashville Chapter of Women’s International Network of Utility Professionals (WiNUP).
Core competencies
- Market intelligence and business insights
- Strategic planning
- Business case development
- Process improvement
- Partner research and stakeholder engagement activities
- Meeting facilitation
- Behavior change
- Program focus selection and goal setting
- Engagement strategy
- Event design, management, and promotion
- Community-Based Social Marketing
- Storytelling
- Conference planning (e.g., abstracts, awards, exhibiting, speech writing)
- Team development and coaching
- Stakeholder/team/project management
- Account management
Likes
Personality quizzesPolka dots
Young Adult fiction
Cheesy 80s/90s movies
The Oxford comma
Dislikes
Red peppersHeat and humidity
Beer
Overstuffed paper towel dispensers
Snakes